SNEAK NO MORE

Sneak No More set out to merge three distinct worlds—the global phenomenon of sneaker culture, the rich visual language of Indian crafts, and the DIY customisation movement—elevating them into a refined, culturally rooted offering. In 2021, before India’s sneaker scene had taken shape with the likes of Comet and Gully labs yet to come into market, SNM was attempting to carve space in an industry with no clear precedents. The challenge lay in honouring traditional Indian crafts authentically while simultaneously resonating with the youth-driven, style-conscious sneaker community. At the same time, the brand had to define its niche as a maker of unique, collectible sneakers—no two pairs alike—positioned between heritage and contemporary culture.

Our design approach for Sneak No More was to let the product speak for itself. The branding was deliberately minimal—almost invisible—allowing the handcrafted sneakers and the Indian art forms they showcase to take center stage. The challenge was to engage a niche community of young sneakerheads who value both street culture and traditional craftsmanship. The identity system balances these worlds—contemporary in expression yet rooted in heritage—creating a brand that feels confident, understated, and culturally resonant.