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Matt: Great question. From my perspective, it’s all about finding a unique voice and focusing on ourselves rather than what other streetwear brands on Instagram are doing. It’s so tempting to look at other successful brands and copy their moves, but this is not a viable long-term strategy. Our pieces are integrated with different functions, and are built to maximise end usage with the wearer. This is Anthony’s area of expertise and is something that most brands don’t focus on.
Our Team
Anjana Singhwi
Founder and Creative Director
Matt: Great question. From my perspective, it’s all about finding a unique voice and focusing on ourselves rather than what other streetwear brands on Instagram are doing. It’s so tempting to look at other successful brands and copy their moves, but this is not a viable long-term strategy. Our pieces are integrated with different functions, and are built to maximise end usage with the wearer. This is Anthony’s area of expertise and is something that most brands don’t focus on.
Nagendra
Graphic Designer
Matt: Great question. From my perspective, it’s all about finding a unique voice and focusing on ourselves rather than what other streetwear brands on Instagram are doing. It’s so tempting to look at other successful brands and copy their moves, but this is not a viable long-term strategy. Our pieces are integrated with different functions, and are built to maximise end usage with the wearer. This is Anthony’s area of expertise and is something that most brands don’t focus on.