The driving force behind the studio, shaping its vision and ensuring every project reflects both creativity and clarity. Her approach blends leadership with hands-on creativity, ensuring that each idea is not only imaginative but also executed with purpose. She believes in design that tells stories, builds connections, and stands the test of time. When away from the studio, Anjana often retreats into the quiet company of her books — a well of inspiration that continually fuels her curiosity.

Anvita is a Brand and Creative Strategist with 12+ years of experience across the Middle East and India, building brands for startups, global companies, and governments. Formerly with Landor and Superunion (WPP), she’s spent the last 3.5 years working independently while running an art practice inspired by sport and well-being. She leads workshops on creativity, storytelling, and design thinking across the UAE, India, and Egypt, and continues to explore art’s role in well-being.

The Project Shapeshifter—blending strategic insight, design collaboration, and a bird’s-eye view on every project. Equally fluent in client language and design logic, she bridges vision and execution on the beat while nurturing a studio culture where ideas flow freely, feedback is constructive, and creativity is grounded in clear process. Outside the work, she’s found in the in ceramic studio tending to her pottery practice, illustrating or chasing the next wildflower meadow and river.

Guided by a keen eye for colour, flow, pattern, and illustrative detail, Payal brings beauty and precision to every project. She’s adept at handling complex, multi-layered packaging designs with production-ready perfection, while injecting fresh perspective into every stage of the creative process. Her work blends artistry with technical finesse, ensuring designs are as functional as they are visually compelling. Away from the desk, she is drawn to poetry and is a music enthusiast with a love for everything from acoustic ballads to folk tunes.

Pallavi is a versatile design powerhouse, crafting pixel-perfect layouts across diverse applications and blending them with a refined illustrative touch. Her exceptional organization, curiosity for experimenting with tools, and adaptability across styles make her an invaluable part of the team. Beyond work, she moves to life’s slower rhythm—shaping wood, clay, and fabric into tangible pieces of her imagination or simmering flavors in her kitchen.

Our Web Development wizard, Himanshu works seamlessly across digital platforms, software, and technical frameworks to bring ideas to life. His sharp eye for design detail allows him to translate creative concepts into pixel-perfect, functional builds with finesse. Whether integrating animations, optimizing performance, or troubleshooting coding hurdles, he combines problem-solving skills with a deep technical toolkit. Beyond the code, gaming and acting keep his curiosity sharp and creativity flowing.