JIBBLE CUZZI

The challenge lay in crafting a brand that speaks to two audiences at once: parents seeking trust and responsibility, and children drawn to play, creativity, and self-expression. Jibble & Cuzzi needed to stand apart in a competitive market of kids’ products by balancing credibility with imagination. The identity also had to be flexible enough to extend across packaging, toy concepts, printed collaterals, and evolving product lines without losing coherence.

We created a visual world that feels safe yet adventurous, combining playful forms with a clear, confident voice. Every element — from the logo to packaging details — was designed to carry forward the brand’s values of trust, creativity, and individuality, ensuring it could grow alongside both its products and its audience.