Parallel

Branding

Naming

Parallel Hotels is a premium hospitality brand in Udaipur that brings together contemporary comfort and local character. Now part of the Radisson Individuals portfolio, the property features multiple in-house restaurants and curated experiences designed for both leisure and business travelers. Positioned at the intersection of global standards and regional warmth, Parallel contributes to Udaipur’s evolving culinary and hospitality landscape with a distinctive, design-forward approach.

Design Approach

The challenge was to create a brand identity for Parallel Hotels that resonated with the modern business traveler—someone who values efficiency, design, and top-tier comfort. The property itself offered a strong numerical story: built on plot 11, with 11 floors and 11 rooms per floor, each spanning 11,000 sq.ft. This symmetry became the foundation of the brand’s name and logo, with the two L’s in Parallel subtly mirroring the idea of duality and balance. Beyond the hotel, the branding extended to its in-house restaurants—Taro, a refined modern Asian dining experience, and Firki, a playful Indian café and bar—each designed to bring personality and contrast to the property while staying cohesive within the overall visual system.

Parallel

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