top of page

Jewel Candle USA

The Berlin-based company is a strongly positioned e-commerce retailer, selling scented candles with pieces of jewelry hidden inside them under the established brand names of JuwelKerze and JewelCandle. The start-up has achieved strong growth in recent years, driven from the outset by a sophisticated digital strategy, and has built a strong brand and community, primarily through world-wide cooperation with influencers and engagement with over one million fans and followers on social media.


JewelCandle sells products through different online platforms in Germany, France, Italy, Austria, the Netherlands and the UK, selling candles under the JewelCandle brand in non-German-speaking countries. 


Print, Digital & Web


Gala Group 



Video by Jake Dahm

Brand Development Deck

See how the brand was transformed in the Case Study below.

Screen Shot 2021-03-18 at 7.42.51 PM.png
WhatsApp Image 2021-03-18 at 7.33.05 PM.
bottom of page